Partner
E-Coupons
A Web App Design In WeChat
OVERVIEW
Partner E-coupon is a benefit that should let partners use it conveniently. Meanwhile, it should be more easy to share/send to friends or manage. The current Partner E-coupon distribution is based on SMS and is not easy to use. So we consider using WeChat, a more extensive and efficient way to let our partners use and manage their coupons.
CURRENT FLOW
Use coupons
Send coupons as gift to friends
GAP ANALYSIS
Invite partners — Comprehensive analysis to identify the gap between pain-points, needs, expectations and product offerings.
PERSONAS
PROBLEMS
Information Structure
• Can not know if the coupon has been used or given away.
• Need to scroll to the bottom to use the coupons of a few months ago to prevent expiration.
Manipulations
• Can not know if the coupon has been used or given away.
• Need to scroll to the bottom to use the coupons of a few months ago to prevent expiration.
OPPORTUNITIES
Information Structure
• Can not know if the coupon has been used or given away.
• Need to scroll to the bottom to use the coupons of a few months ago to prevent expiration.
Manipulations
• Can not know if the coupon has been used or given away.
• Need to scroll to the bottom to use the coupons of a few months ago to prevent expiration.
HOW MIGHT WE
Clearly understand
the status of each coupon
QUOTES:
I Don’t know the status of each coupon. I may forget that coupon has been used or sent out.
INSIGHTS:
Provide a way to tell partners about the status of the coupon after receiving a lot of coupons and using or sending to friends.
POTENTIAL SOLUTION:
Set and display
different status of tag on the coupon.
Put coupons into
a unified entrance to use
QUOTES:
No one uses SMS now. It’s so annoying that I have to find my coupons in SMS.
INSIGHTS:
WeChat “Enterprise Official Account” or “cards and offers” could be used as a common entrance.
Displaying coupons
more logical
QUOTES:
I need to scroll to the bottom to use the coupons of a few months ago, or may have expired.
INSIGHTS:
Use the coupons of previous months as usual, but could be aware of new received coupons every month.
POTENTIAL SOLUTION:
Having a switcher to sort coupons by month.
Allow to manipulate
multiple coupons at the same time
QUOTES:
Too many steps for sending coupons to friend, I need to repeat the same operation many times.
INSIGHTS:
User can send multi-coupons by one click. Avoid to do duplicate actions.
POTENTIAL SOLUTION:
Give an option to do multi-item selection and actions.
WIREFRAMES
One coupon Gifting
Multi-Selection Flow
Coupon Management
FEEDBACK
Information Structure
• There is demand for month sorting, but not commonly used operation
• "Unavailable" doesn’t have the same frequency and importance as "Available"
Manipulations
• It's confusing to have too many options on the one page
• It’s customary to use coupon/ticket in WeChat “Cards&Offers”
IMPROVEMENTS
Main Page
More reasonable displaying coupons
Save to WeChat “Cards&Offers”
Send to friend as gift
FINAL OUTCOMES
To make our brand keep consistent on all digital platforms,
I choose components of Starbucks digital design language to do the interface design.
